Amazon Prime Day 2017 UK: What You Need to Know

Amazon Prime Day has been generating a lot of buzz recently, but what exactly is this summer sale?

Here’s everything you need to know about what kind of deals you can expect to find and how to take advantage of its unbeatable prices even if you’re not currently a member of Amazon Prime.

What is Amazon Prime Day?

Amazon’s yearly sales extravaganza is a one-day opportunity to buy goods at prices that are similar to Black Friday deals. Since its launch in 2015, the summer sale has proven popular among consumers, and this year’s version will see offers spanning 30 hours rather than the usual 24. It is reserved only for people who are members of the retail giant’s Prime subscription service, which costs £79 per year or £7.99 per month.

If you’re not a member, don’t fret; people who have not been Prime members before can take advantage of a free 30-day trial membership to gain access to the sale. You can always cancel the trial after the sale before your 30 days are up if you’re not interested in officially joining and you won’t get charged.

However, you may just end up deciding to become a member – and that is precisely what Amazon is hoping for by offering such generous deals on this day. Many people feel it’s worth joining because Prime also offers perks such as unlimited one-day delivery or even same-day delivery on some products, along with access to services like Amazon’s Kindle lending, Amazon Prime Video, Prime Photos with unlimited photo storage, and Amazon Music. Prime members can also take advantage of special pricing on certain items throughout the year.

When Is Amazon Prime Day?

Amazon Prime Day will kick off at 6:00pm on Monday 10th July and will run throughout Tuesday 11th July before coming to a close at midnight. This is a full six hours longer than it has been in the past. During this time, more than 100,000 deals will be offered to Prime members.

What Deals Can We Expect?

Amazon has yet to officially announce its opening deals, but you can expect to see sizable discounts on popular products in categories like technology, home goods, beauty products, and appliances. Many of the deals will likely be announced the day prior to the sale or even on the day of the sale itself, but taking a look at past sales can give us a good idea of what to expect.

In 2016, two types of deals were available. Deals of the Day were offered throughout the entire duration of Prime Day, whilst Lightning Deals were only available for a set period of time and in a fixed limited quantity.

Last year, TVs were one of the hottest items, with more than 90,000 sold worldwide. It is likely we will see many more TV deals this year, as well as other categories of products that have proven popular on past Prime Days like shoes, toys, and Amazon devices like tablets and e-readers.

One of the biggest sellers last year in the UK was an Oral-B electric toothbrush that had Bluetooth connectivity. Its price had been slashed from £229.99 to £55.99, and this is the type of deep discount we can expect to see this year. Other top deals in the UK last year were for items like electric shavers, humidifiers, LED projectors, and fragrances, so look for similar offers come 10th July.

How Does Amazon Prime Day Compare to Black Friday?

In 2016, Amazon saw Prime Day sales rise 60 per cent over the year before, exceeding the sales noted on Black Friday and Cyber Monday. In addition, it was their best day of sales ever for Amazon devices such as Fire tablets, Fire TV, Kindle e-readers and devices with Alexa like the Echo and Tap, outperforming the strong numbers noted on Black Friday.

According to Fortune, 64 per cent of the prices offered on Prime Day were actually better than similar deals offered on Black Friday; that figure climbed to 77 per cent last year. Prime Day isn’t as big of a deal as Black Friday in the sense that it’s confined to just Amazon, but you can certainly find much better deals on the day.

How to Make the Most of Amazon Prime Day

First, you should have your Prime membership already set up before the sale kicks off so you won’t have to waste any time signing up. If you’re not already a member and are planning to take advantage of the free trial, sign up ahead of time so you can jump right into the sales. This is especially useful if you’re interested in items that will be sold in limited quantities.

Amazon is telling customers to start watching deals on the 9th of July, 24 hours before the official start of the sale. You can also check in each day starting 5th July to keep an eye on their daily Prime Day countdown. There, you’ll find deal reveals, some insider tips and more information about the sale.

It is possible to set up a watch list ahead of the big day and set up notifications using your Amazon smartphone app, which will alert you once any of your desired deals go live.

You can watch Lightning Deals 24 hours ahead of time. New ones launch every 5 minutes, and you’ll see a status bar indicating the time and availability left on each deal. If you want something, you should add it to your cart and check out in no more than 15 minutes to make sure you don’t miss out. If you don’t manage to get a hot item or you see a deal that is already 100 per cent claimed, you can click on the “Join Waitlist” button to be notified if more become available.

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