The evolution of Black Friday in the UK

Black Friday is still a relatively new phenomenon in the UK, albeit a significant one now for retailers. We decided to compile a list of all the stats we know about Black Friday since its introduction into the UK.

We will continue to update this article each year.


Amazon started offering Black Friday deals in the UK in 2010. Wikipedia


Other retailers such as Gap, Argos, Debenhams and Boots take part in Black Friday. channeladvisor


Amazon doubles the amount of deals they offered in 2011. Telegraph

£200m was spent on Black Friday. Guardian


Black Friday starts to grip UK consumers with ASDA selling 10,000 televisions and 11,000 tablets in one hour, this comes with long 5am queues and fights breaking out. BBC

Consumers made 113 million visits to retail websites on Black Friday. Experian Hitwise


Chaos in stores as huge crowds of people turn up to grab themselves bargain deals, with police being called to stores. Guardian

Black Friday overtakes Cyber Monday in the UK with 180m online visits and a record £810 million spend. Econsultancy

Retailers including Tesco, PC World, Argos and Boots crash as there were huge surges of traffic with consumers looking for bargains. Independant

Amazon sold more than 5.5m products at a rate of 64 items a second on Friday. Business Insider


Black Friday exceeds the £1bn day sales mark, as shoppers spend a whopping £1.1bn. CityAM

Black Friday goes fully digital as consumers choose to shop online following the 2014 chaos in stores, shops were left deserted. Independant

ASDA stops taking part in Black Friday joining other well known retailers who don't take part. Guardian

Amazon, John Lewis and Carphone Warehouse all said Friday was their biggest-ever single day's trade. Reuters

Footfall in stores increases by 0.3% compared to 2014. IPSOS


The highest recorded day for online sales at £1.23bn. Hitwise

Over 243 million visits to Shopping & Classifieds were recorded on the day of Black Friday. Hitwise